Brand Voice Guidelines - AAA Nor Cal, Nevada & Utah (PDF)

​Brand voice standards and specific writing guidelines for applying the voice in written copy across various communication channels such as email, landing pages and direct mail.

Brand Voice Guidelines - Undisputed Boxing Gym (PDF)

Brand positioning statement, brand personality traits, and brand voice standards for upscale fitness destination in South Bay.

Road Trip Prep Guide

This eight-panel brochure features tips and checklists to help travelers prepare for an awesome road trip.

AAA Membership Brochure

This eight-panel brochure gives the reader comparative product information about three levels membership available for purchase.

Disney and AAA Co-branded Holiday Campaign

A series print ads featuring characters from Pixar's Cars promoting a contest to win a Disneyland vacation when purchasing a AAA Membership in December. 

Branding Concept for Corporate Motivation Retreat

Inspiring and motivating concept for company offsite intended to empower an internal team that leadership thought was starting to coast.

Branding Concept for Sales Team Offsite

New VP of Sales with military background and reputation for toughness wanted concept to convey a new hardcore attitude he was bringing to the sales organization.

Branding Concept for Executive Leadership Conference

Concept incorporates the CEO's love of dogs, a jab at the GE corporate leadership program, Six Sigma, and a play on the three A's of AAA.

AAA Member Handbook

A 32-page, comprehensive guide to all the features and benefits of AAA Membership. 

Case Study - Ryan Investment Management

Two-page case study of a small firm who found success using Advent Software portfolio management system.

Case Study - Chapman University

Overview of Chapman University's use of InsideTrack success coaching for its student community and the positive results it had on  freshman retention rates.

White Paper - Key Success Factors in Investment Management Reporting

Written for financial professional interested in evaluating enterprise-wide portfolio management systems, this 10-page white paper, sponsored by Advent Software, lists critical elements necessary in this these types of systems.